ISO 20252:2019

Market, opinion and social research, including insights and data analytics — Vocabulary and service requirements

Publication date: Feb 11, 2019

General information

Current stage: 60.60 Effective date: Feb 11, 2019

Originator: ISO

Owner: ISO/TC 225

Type: International Standard

ICS: 03.100.20 01.040.03 03.020

Languages: English

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Status: Published

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Scope

This document establishes terms, definitions and service requirements for service providers conducting market, opinion and social research, including insights and data analytics (hereinafter referred to as "service providers").
Non-market research activities, such as direct marketing, are outside the scope of this document.

Life cycle

PREVIOUSLY

Revises
ISO 26362:2009

Revises
ISO 20252:2012

NOW

PUBLISHED
ISO 20252:2019
60.60 Standard published
Feb 11, 2019

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