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ISO 10668:2010

Brand valuation — Requirements for monetary brand valuation

Aug 13, 2010

General information

90.60     Mar 5, 2023

ISO

ISO/TC 289

International Standard

03.140  

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Scope

ISO 10668:2010 specifies requirements for procedures and methods of monetary brand value measurement.
ISO 10668:2010 specifies a framework for brand valuation, including objectives, bases of valuation, approaches to valuation, methods of valuation and sourcing of quality data and assumptions. It also specifies methods for reporting the results of such valuation.

Life cycle

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PUBLISHED
ISO 10668:2010
90.60 Close of review
Mar 5, 2023

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